Is YSL a Korean Brand? Unpacking the Origins and Global Identity of Saint Laurent

The short answer is no: YSL (Yves Saint Laurent) is not a Korean brand. It is one of the most famous, historically rich French luxury fashion houses in the world.

The Parisian Roots of Saint Laurent

Founded in Paris, France, in 1961 by legendary designer Yves Saint Laurent and his business partner Pierre Bergé, the brand revolutionized the fashion industry. It introduced iconic concepts like ready-to-wear luxury (Rive Gauche) and the famous “Le Smoking” tuxedo suit for women.